The Moroccan bedding group Richbond has launched its activity in Ivory Coast, after some setbacks, and bought a factory in Kenya.

The Richbond group has announced the purchase of Silent Night Kenya, a bedding manufacturer in Nairobi.

The Richbond Group is marking its differentiation with the launch of a subsidiary specializing in hotel layout and design.

As the company celebrates its 50th anniversary, Nascer Tazi looks back at the challenges facing the group, which also plans to launch a foundation dedicated to culture.